A punto de terminar el Practitioner Web Analytics 2009, os dejo aquí una selección de citas de las intervenciones de Avinash Kaushik: 

Avinash Kaushik - ponencia sobre retos y futuro de la analítica web

“The problem of paid analytics tools is not free tools”

“Web Analytics tools are dumb, all they do is puke data”

“If I had little time to analyze a website, I would start with Competitive Intelligence and Voice of Customer”

“The ideals I want to transmit to my kids are: work hard, be ethical, be curious”

“Vendors give you an API because they want you to create the next big thing, the next big metric; they can’t create them”

“Web analytics tools mesure ways of doing things that are dying, old ways of doing things on the web”

“There are tons of mathematical methods to make data more intelligent - example: control limits”

“The tole of the analyst is to give you starting points, tell you what’s changed, what you need to react to”

“If the CEO or the CMO are not in the meeting, I don’t go - spend time with top people, they will drive action”

Avinash Kaushik - ponencia sobre cómo construir buenos cuadros de mando

“Make the dashboard very personal to the person who receives it”

“Do not assume intelligence on the other side”

“Find the user behavior that is profitable for your business, and then focus your dashboard on that behavior”

“Focus on 1 or 2 metrics, 3 at most”

“Kill metrics, kill things”

“Make your report for specific profiles, for specific roles”